{"id":455,"date":"2013-11-04T12:19:52","date_gmt":"2013-11-04T11:19:52","guid":{"rendered":"http:\/\/drcrnkic.org\/blog\/?p=455"},"modified":"2013-11-04T12:57:38","modified_gmt":"2013-11-04T11:57:38","slug":"brend-ja","status":"publish","type":"post","link":"http:\/\/drcrnkic.org\/blog\/?p=455","title":{"rendered":"Brend JA"},"content":{"rendered":"<h3><a href=\"http:\/\/youtu.be\/ztfyYT92lyw\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-458\" alt=\"source3-300x168\" src=\"http:\/\/drcrnkic.org\/blog\/wp-content\/uploads\/2013\/11\/source3-300x168.jpg\" width=\"300\" height=\"168\" srcset=\"http:\/\/drcrnkic.org\/blog\/wp-content\/uploads\/2013\/11\/source3-300x168.jpg 300w, http:\/\/drcrnkic.org\/blog\/wp-content\/uploads\/2013\/11\/source3-300x168-150x84.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/h3>\n<h3>[separator top=&#8221;40&#8221; style=&#8221;none, single, double, dashed, dotted, shadow&#8221;]<\/h3>\n<p>Toma Petersa slu\u0161ao sam mnogo puta, a imao sam privilegiju da ga upoznam na zajedni\u010dkom letu za Dubai. Davne 1997. godine Peters je napisao revolucionarni \u010dlanak pod nazivom \u201eThe brand called you\u201c u kojem je prvi put upotrijebljena ideja personalnog brendinga. Peters smatra da smo svi mi izvr\u0161ni direktori vlasititih kompanija odnosno korporacija \u201ed.o.o. ili d.d. JA\u201c. Od majice sa prepoznatljivim C (champions), farmerki sa famoznim Levi's znakom ili pak mobitela, auta, kafe koju pijemo pa sve do vode koju sa sobom nosimo sve, apsulutno sve govori ko nas je i u kojoj mjeri, a da toga nismo ni svjesni, izbrendirao i u\u010dinio nesvjesnim promotorom svoga brenda. \u0160ta mo\u017eemo nau\u010diti od velikih kompanija o brendingu? Za\u0161to kupujemo odre\u0111ene brendove? Da li smo svjesni da smo i sami brend i da u ovom dinami\u010dnom vremenu individualzima ne postoji ve\u0107a i zna\u010dajnija imovina od vlastitog brenda? Imate li vi vlastiti brend? Koje su njegove klju\u010dne osobine i karakteristike? Koja i kolika vrijednost stoji iza va\u0161eg imena? U kojoj mjeri ste uop\u0161te poznati i po \u010demu ste ta\u010dno prepoznati? \u0160ta su za Vas dobri brendovi i za\u0161to? <i>Kao osvje\u017eenje i mala promjena u dosada\u0161njem pristupu uz sve navedeno obavezno pogledajte tre\u0107i dio mog ekskluzivnog intervjua \u201eKako brendirati sebe?\u201c.<\/i><\/p>\n<p>Na zvani\u010dnim predavanjima Tom insistira da se predstavlja ne kao jedno od najja\u010dih imena ili mislilaca ekonomije, \u0161to uistinu jeste, nego kao vode\u0107i brand na polju promi\u0161ljanja, stvaranja i promovisanja postulata nove ekonomije zagovaraju\u0107i tezu da je va\u0161 personalni brend ni\u0161ta drugo do neodoljivo obe\u0107anje svjetskoj tr\u017ei\u0161noj ekonomiji. Danas, sutra i zauvijek. Ili mo\u017eda &#8230;.<\/p>\n<p>Kao i uvijek sa velikim zadovoljstvom o\u010dekujem Va\u0161e komentare i diskusije.<\/p>\n<p>Iskreno Va\u0161,<\/p>\n<p>Dr Kenan Crnki\u0107<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[separator top=&#8221;40&#8221; style=&#8221;none, single, double, dashed, dotted, shadow&#8221;] Toma Petersa slu\u0161ao sam mnogo puta, a imao sam privilegiju da ga upoznam na zajedni\u010dkom letu za Dubai. Davne 1997. godine Peters je napisao revolucionarni \u010dlanak pod nazivom \u201eThe brand called you\u201c u kojem je prvi put upotrijebljena ideja personalnog brendinga. Peters smatra da smo svi mi &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/drcrnkic.org\/blog\/?p=455\" class=\"more-link\">Nastavi \u010ditati<span class=\"screen-reader-text\"> &#8220;Brend JA&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-455","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/drcrnkic.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/drcrnkic.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/drcrnkic.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/drcrnkic.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/drcrnkic.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=455"}],"version-history":[{"count":11,"href":"http:\/\/drcrnkic.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/455\/revisions"}],"predecessor-version":[{"id":467,"href":"http:\/\/drcrnkic.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/455\/revisions\/467"}],"wp:attachment":[{"href":"http:\/\/drcrnkic.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/drcrnkic.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=455"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/drcrnkic.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}